Privacy Policy

Last updated: January 2026

Welcome to birdtobeast.co.uk. We are committed to protecting your personal information and respecting your privacy. This Privacy Policy outlines how we collect, use, and protect your data when you visit our website, which provides information and reviews on European betting sites. Our operations comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following types of information when you interact with our website:

• Identity and Contact Data: Name and email address if you voluntarily subscribe to our newsletter or contact us directly.
• Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, operating system, and platform.
• Usage Data: Information about how you use our website, including pages viewed, links clicked, referral sources, and the duration of your visit.
• Cookie Data: Data collected through tracking technologies as described in our Cookie Policy below.

2. How We Use Information

We process your personal information on the lawful basis of our legitimate interests and, where applicable, your consent. Specifically, we use your data to:

• Site Improvement: Maintain, monitor, troubleshoot, and enhance the performance and user experience of birdtobeast.co.uk.
• Analytics: Analyse aggregate user trends and behaviour to understand which European betting content is most relevant.
• Affiliate Tracking: Track when users click on outbound links to operator sites to verify referrals and attribute commercial commissions.
• Communications: Respond to your enquiries or send requested email updates (where prior consent has been obtained).

3. Cookie Policy

Our website uses cookies and similar tracking tools to distinguish you from other users and operate effectively. The types of cookies we use include:

• Strictly Necessary Cookies: Essential for the website to function securely and properly.
• Performance & Analytics Cookies: Enable us to recognise and count the number of visitors and monitor navigation habits (e.g., Google Analytics).
• Affiliate Tracking Cookies: Placed when you click on links to our partner betting sites to record that you were referred by birdtobeast.co.uk.

Opt-Out Options: You can manage or disable cookies at any time via your web browser settings. Please note that blocking all cookies may impact the functionality and performance of our website.

4. Third-Party Links

birdtobeast.co.uk contains affiliate links to external third-party websites, primarily licensed European betting and online casino operators. Clicking on these links will redirect you to an external domain. We do not control, operate, or endorse the privacy practices of these third parties. Once you leave our site, our Privacy Policy no longer applies. We strongly encourage you to review the privacy and cookie policies of any third-party gambling operator you visit before providing them with personal details or depositing funds.

5. Your Rights

Under the UK GDPR and the Data Protection Act 2018, UK residents hold specific rights regarding their personal data, including:

• Right of Access: Request a copy of the personal information we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request the deletion of your personal data where there is no good reason for us continuing to process it.
• Right to Object: Object to processing where we are relying on a legitimate interest.
• Right to Restriction: Request the suspension of processing of your personal data.
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO), at ico.org.uk.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, and reporting obligations. Technical and anonymised analytics data is periodically purged, and contact details collected via queries are deleted once the enquiry is resolved, unless prolonged retention is required by law.

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have queries regarding how your data is handled, please contact our Data Protection lead at:

Email: privacy@birdtobeast.co.uk